Sep 01, 2024

Life Insurance Awareness Month (LIAM) is Here!

Images of different stages of life

LIAM* is the perfect time to evaluate your life insurance coverage needs and make sure you’re doing what you can to protect your loved ones.

According to the 2024 Insurance Barometer Study, conducted by LIMRA and Life Happens:

  • Consumers greatly overestimate the cost of life insurance. Notably, over half of Gen Z and Millennials combined overestimate the cost at over 3x the actual price!

  • What’s more, over a quarter of Gen Z, Millennial and Gen X members say they are not sure how much or what type of coverage to get.

If this sounds like you, we’ve got you covered with a life insurance calculator and easy access to an Illinois Mutual agent who can help you determine what kind of life insurance might be right for you. Simply click to calculate your life insurance needs or request an agent today!

Calculate My Needs Request an Agent

*LIAM is an industrywide event coordinated by Life Happens. Illinois Mutual is a member of Life Happens.